Marketing & Recruitment Network

Marketing and recruitment is constantly evolving in international education. From wild leaps in technology and online education, to competing study destinations around the globe, the challenges we face are many and varied.

About the Network

IEAA's Marketing and Recruitment Network provides an active forum to disseminate relevant information, discuss issues impacting the sector, and participate in professional development workshops specific to marketing and recruitment.

The network aims to:

  • Deliver professional development opportunities for communications, marketing and recruitment professionals across all parts of the international education community
  • Encourage discussion and debate regarding issues impacting our community
  • Disseminate relevant information and resources to members
  • Encourage interested members to actively contribute to the Network by developing an organisational model that facilitates diverse contributions.

Network Conveners

Network Conveners represent professionals across each of the IEAA Networks and are responsible for setting the agenda for network focussed events, research and insights and identifying relevant topics and speakers for the Australian International Education Conference (AIEC).

Rebecca Bendall IEAA-AF

Convener

Rebecca is Director, Partnership Development at Acumen (Sannam S4). She has previously held roles as Board Member and President of the Student Accommodation Association, as Director of International Business Development at Torrens University, and as a committee member of ITECA. She has also previously served as an IEAA Board member.

Sue Ng

Deputy Convener

Sue leads RMIT University’s international recruitment portfolio, working with regional teams across Asia and beyond to connect students, partners, and opportunities. As International Audience Lead within RMIT’s Experience Portfolio, she brings strategy and market insights together to support collaboration and sustainable growth. With over 15 years in international education and recruitment, Sue is passionate about helping the sector adapt to change while keeping people and purpose at the centre. She recently joined the IEAA Marketing and Recruitment Network as a deputy convenor and looks forward to contributing to sector conversations on collaboration and innovation.

Ashley Tanks IEAA-F

Deputy Convener

Ashley is the Director of Partnerships, Australia & New Zealand for Grok Global Services, Inc. Ashley has held senior roles across a number of Australian institutions including Australian Catholic University, University of the Sunshine Coast and the University of Wollongong, spanning transnational education, learning abroad, international student recruitment, global sport programs, partnership development and international engagement and coordination activities. Ashley has worked in international education for 18 years and has previously served in two consecutive terms as the Deputy Convener for the International Education Association of Australia (IEAA) Learning Abroad Network.

Resources

IEAA networks bring together like-minded colleagues to exchange ideas and insights. Find research, publication, insights and other resources curated by IEAA for our network subscribers.

Upcoming Events

IEAA network forums and events provide opportunities for admissions and compliance professionals across education institutions and organisations to come together and explore a range of issues and opportunities.

Expr1
IEAA Data Group | Exploring International Student and Agent Insights 02 Jul 2026 - 02 Jul 2026Online Via Zoom Webinar20 points

View event
IEAA Intercultural Competence Masterclass Program 25 Aug 2026 - 03 Sep 2026Online Via Zoom100 points

View event

Latest News and Insights

Get the latest IEAA news & announcements here or through our social media channels or read our latest insights into international education. 

IEAA celebrates Australia’s exceptional international education professionals at AEIC 2023

Posted on 11/10/2023
The winners of the 2023 IEAA Excellence Awards were announced during the AIEC Opening Plenary on Wednesday 11 October 2023.

IEAA announces the ‘Help Australia Thrive!’ campaign

Posted on 31/07/2023
Do you have a presentation idea for this year's IEAA Admissions and Compliance Forum? Submit your proposal now.

Erasmus+ announces its 2023 Call for Proposals

Posted on 24/11/2022
The European Union’s flagship programme to support education, training, youth and sport in Europe has announced its Call for Proposals for 2023.

Subscribe to the Network

To subscribe to an IEAA network, Sign In to your IEAA account and update your communication preferences, or if you don't have an account, sign-up to subscribe.