IEAA Marketing and Recruitment Forum 2026

Bosco Anthony is the Chief Brand Officer for Global Rev Gen (GRG), an internationally recognised progressive and fully integrated agency collective and consultancy specialised in the education sector. GRG recently brought to market a world's first AI technology innovation that empowers intelligent reporting in creative performance media. Bosco is a seasoned digital strategist, disruptive storyteller, marketing futurist, and international speaker with a background in design thinking and digital growth.

Joel Binfield is a marketing and recruitment professional specialising in international education strategy, brand development, and audience engagement within the Australian higher education sector. With a focus on delivering meaningful, audience-first campaigns, Joel has led initiatives that connect emotional storytelling with measurable recruitment outcomes. At Griffith University, Joel has played a key role in evolving international marketing approaches to better reflect the lived experiences of students. His work centres on challenging traditional, institution-led messaging by elevating authentic student voices and creating campaigns that resonate across diverse global markets. Joel’s expertise spans integrated campaign development, digital channel strategy, and end-to-end user journey design. He has a strong interest in how emerging platforms, data insights, and new technologies—including generative AI—can be applied in practical ways to enhance engagement while maintaining clarity and purpose in brand messaging. Known for a collaborative and pragmatic approach, Joel works closely with internal stakeholders and external partners to deliver campaigns that are both creative and commercially effective. His work reflects a broader commitment to ensuring that international marketing remains human-centred, relevant, and impactful in an increasingly complex global environment.

Paul has worked in strategic roles throughout his career, including international relations, international marketing, and recruitment. Most recently, he was Executive Director of International at QUT, and previously held roles as Head of International Strategy & Relations at the University of Groningen in the Netherlands and General Manager at GOstralia, an Australian/New Zealand specialist education agency based in Stuttgart, Germany. At the beginning of his international education journey, he worked in various roles across international marketing and recruitment, as well as ELICOS training at RMIT University.

Ray Fleming, founder of Stratentia, has been in senior roles in the Education teams at Microsoft and Google, and an AI Venture Studio. He was in the team that launched Google Career Certificates in 11 countries across Asia and Australia, which was designed for the education to employment journey, which has had over 10 million enrolments. Having spoken on a global stage for both Microsoft and Google, Ray brings a rich knowledge and a vast selection of case studies to educate and challenge an audience. In the last two years he has spoken with over 300 Australian companies from many industries, from startups to 50,000 employee businesses, about the impact AI will have on their employees and their future skills. He is on the Large Employer's Taskforce for the Commonwealth Future Skills Organisation, and their Technical Advisory Committee for AI Skills. Ray co-hosts the AI in Education podcast, and each week discusses AI's impact on the education system, and interviews leaders of AI strategies and initiatives.

Chamalee Karunanayake is a strategic sales and partnerships leader with expertise in higher education and digital marketing. As Partnerships Director at IDP Education & The Ambassador Platform, she drives revenue growth and client engagement across the APAC region. Previously, she led Customer Success & Sales at Social Garden, managing key university accounts and driving impactful marketing and recruitment strategies. She also held key roles at Deakin University in Business Partnerships and Student Recruitment, building industry relationships and driving student enrolment growth.

Isabelle Lange is the Manager, Global Partner Performance and Strategy within the International Business Operations division at Edith Cowan University. In this role, she operates at the dynamic intersection of university governance, risk management, and business development, driving sustainable performance and growth strategies across global markets and partnerships. With extensive experience in international student recruitment, conversion, admissions, and account management, Isabelle has worked across core areas critical to strengthening Australia’s international higher education sector. Her ability to deliver measurable outcomes is demonstrated through her success in fostering collaborative relationships with sector partners, resulting in improved student conversion rates and enrolments. In her current position, Isabelle is particularly passionate about leveraging public-private partnerships to enhance institutional performance, deepen student engagement, and broaden access to high-quality educational opportunities for students worldwide. By blending strategic insight with operational expertise, Isabelle is committed to advancing Australia’s global standing in international education and inspiring emerging leaders through the IEAA Young Professionals body.

James is the Managing Director of Insider, a leading creative agency based in Adelaide specialising in content strategy and production for the international education sector. A recognised leader in the field, James collaborates with Australia's top universities, government agencies, and organisations to engage international students in innovative and evolving ways. With over 15 years of experience, James has built and led a dynamic team of storytellers, marketers, and content creators, delivering compelling editorial, digital tools, videos, animations, courses, and more. His expertise lies in crafting impactful content solutions that resonate with diverse global audiences, driving engagement and meaningful connections.

Eliza Oatway is the International Marketing Communications Partner at Flinders University, specialising in global student recruitment marketing and brand storytelling. She leads strategic digital campaigns to grow the university’s global presence, bringing expertise in developing impactful initiatives that connect and drive engagement across diverse markets.

Carlie Sage is the Associate Director Partnerships, APAC at Studyportals, where she leads data and insights solutions across the region. She works closely with universities and education partners to support data-driven marketing and strategic decision-making. With a background in international student recruitment, marketing, and partnerships, Carlie has worked with the University of Melbourne, James Cook University, and IDP Education. Her experience spans both large city-based and smaller regional institutions, as well as the commercial side of the sector, giving her a well-rounded perspective on the challenges and opportunities in international education. In 2025, Carlie was named one of The PIE 50 Voices of 2025 for the Asia-Pacific region, recognising emerging leaders shaping the future of international education.

Kevin Schefe leads the health portfolio at Allianz Partners Australia, overseeing Overseas Student Health Cover and the Visitor market nationally. He works closely with sector across Australia, supported by a geographically diverse team, to drive improved health outcomes for international students. Kevin is a strong advocate for a proactive approach to student health and wellbeing and is particularly passionate about improving access to health services for international students. He brings a deep understanding of the unique challenges within this market, which spans both metropolitan and regional locations and often involves differing health needs and access considerations. Prior to joining Allianz Partners Australia eight years ago, Kevin built a strong foundation in the education sector, holding several leadership roles that continue to inform his collaborative and partner‑focused approach.

Chris works in the Consulting and Insights team at QS, helping institutions, government and commercial organisations unpack the big questions in higher education, with a focus on institutional performance and student marketing and recruitment. He is an experienced researcher and data scientist, who specialises in synthesising traditional quantitative and qualitative market research techniques with emerging artificial intelligence and machine learning-based methods.

An emerging leader in higher education marketing, Madhu is a dynamic catalyst shaping the evolving student recruitment voice. She currently serves as a Communications and Digital Marketing professional, with experience across the University of Wollongong in Australia and its transnational education (TNE) operations in India. Her work is grounded in a global perspective informed by both professional expertise and lived international student experience. Having commenced her undergraduate studies in Victoria before transitioning to postgraduate study in New South Wales, Madhu brings a nuanced understanding of the cross-border student journey. From international student to marketing strategist, this dual lens shapes her approach to recruitment campaigns, brand storytelling, and engagement strategy. Her expertise spans recruitment marketing, student ambassador program management, and end-to-end campaign coordination. She has contributed to major institutional initiatives, ensuring brand alignment while crafting authentic narratives that resonate with diverse student audiences. Passionate about elevating the student voice, Madhu leverages innovative, AI-driven communication strategies and brings a strong Gen Z perspective to the future of student engagement. She remains committed to forward-thinking, digitally intelligent recruitment that strengthens how institutions connect with the next generation of global learners worldwide.