IEAA Marketing and Recruitment Forum 2024

Chief Brand Officer
GLOBAL REV GEN

Bosco Anthony is the Chief Brand Officer for Global Rev Gen (GRG), an internationally recognised progressive and fully integrated agency collective and consultancy specialised in the education sector. GRG recently brought to market a world's first AI technology innovation that empowers intelligent reporting in creative performance media. Bosco is a seasoned digital strategist, disruptive storyteller, marketing futurist, and international speaker with a background in design thinking and digital growth.

Director Global Engagement
Australian Catholic University (ACU)

Bronwyn Bartsch currently holds the role of Director Global Engagement at ACU. With responsibility for the implementation of global strategies, international partnerships and international operations, Bronwyn has substantial experience in managing offshore teaching partnerships, international relationships, study abroad programs and managing large multi-function international offices. With over 15 years of experience in international education at three Australian universities, along with previous finance and agribusiness trading sector experience, Bronwyn has worked with many different sectors, always with a focus on partnerships to achieve outcomes. She has also previously held the Deputy Chair and Treasurer for AUIDF.

Director, Partnership Development ANZ
Acumen (Sannam S4)

Rebecca Bendall is the Director, Partnership Development for Acumen and has 13+ years in international education. In her current position, she collaborates with institutions and businesses to offer solutions and opportunities for achieving their international expansion objectives. Previously, she was the Director, International Business Development at Torrens Global Education, spearheading global recruitment initiatives and tech enhancements. Her expertise encompasses business development, strategy, operations, marketing, and project management at Monash and Urbanest. Rebecca's leadership extends to roles in industry associations like the Student Accommodation Association and IEAA (past board member).

Chief Operating Officer
AECC Global

Daryl Fong is currently the Chief Operating Officer of AECC Global. Prior to that, he was one ofIDP’s most experienced staff members. Daryl joined IDP as the Assistant Representative in 1987,one year after the Australian Government introduced full fees for international students. He becamethe Manager of the Australian Education Centre in 1990. In 1995 he became the Country Directorof IDP Singapore. Throughout his career, he has built an extensive network contacts with both localand overseas institutions. He likes to bring that to AECC Global as he has worked and championed many institutions on numerous projects close to 30 years.

Director, Admissions
Southern Cross University

Julia Hoon is the Director, Admissions at Southern Cross University. She has spent over 25 years in strategic and leadership roles across four Australian states and five universities. Julia has significant experience in domestic and international admissions and enrolment operations. She is committed to continuous improvement and delivering exceptional applicant and student experiences at her University.

Manager, International Projects and Business Analysis
University of South Australia

Erin is the Manager: International Projects and Business Analysis at the University of South Australia (UniSA), responsible for undertaking research and providing high level business analysis to support UniSA International operations. Erin holds a degree in International Relations and has over 10 years of experience in the tertiary education sector in both the UK and Australia, having worked in a variety of different roles at the University of Bristol, University of London and UniSA, including International Recruitment for the Sub-Continent, Middle East and Africa region, Coordinator: International Admissions, and Research Administration.

Senior Marketing Specialist
Social Garden

Darcy is a seasoned professional in marketing strategy and digital experiences, boasting over 6 years of expertise in the field. His focus revolves around understanding and catering to the needs of end-users. Darcy excels in unconventional thinking, narrative-driven storytelling, and implementing best practices across various channels. Currently serving as Senior Marketing Strategist at Social Garden, Darcy has spearheaded numerous impactful campaigns within the education sector.

Director, Future Students and Admissions
University of Queensland (UQ)

Jogvan Klein is the Director, Future Students at The University of Queensland (UQ) where he leads the University’s global student recruitment activities. Prior to joining UQ in June 2023, Jogvan was the Director, International Recruitment at Swinburne University of Technology, Director, International at RMIT University Vietnam and previously held senior positions at RMIT University and La Trobe University. Jogvan is the current Chair of the Australian Universities International Directors Forum (AUIDF), a national membership-based organisation of Australian international university leaders and the immediate past Chair of the Victorian Universities International Forum (VUIF).

A/ Director, International Business
DE International, Queensland Government

Martin Lock is Assistant Director, International Business for Department of Education, Queensland Government

Deputy Director, Griffith International
Griffith University

Hayley McNeel is Deputy Director, Griffith International, with 20 years’ experience in higher education and the public sector. At Griffith, Hayley leads geographically dispersed teams covering international admissions, compliance and finance, whilst also supporting the broader Griffith International objectives. Prior to her appointment at Griffith, Hayley led and managed regional engagement, marketing, recruitment, student mobility, scholarships and partnerships at several Australian universities, covering the broad remits of South and Southeast Asia, the Americas, Europe, Middle East, Africa and the Pacific. She is an experienced international education practitioner, holding Associate Fellow status with the International Education Association of Australia, and academic qualifications in commerce, international business, and international relations.Hayley McNeel is Deputy Director, Griffith International, with 20 years’ experience in higher education and the public sector. At Griffith, Hayley leads geographically dispersed teams covering international admissions, compliance and finance, whilst also supporting the broader Griffith International objectives. Prior to her appointment at Griffith, Hayley led and managed regional engagement, marketing, recruitment, student mobility, scholarships and partnerships at several Australian universities, covering the broad remits of South and Southeast Asia, the Americas, Europe, Middle East, Africa and the Pacific. She is an experienced international education practitioner, holding Associate Fellow status with the International Education Association of Australia, and academic qualifications in commerce, international business, and international relations.